The realisation of employee innovative performance and output varies in the literature. A popular measure is the patent. However, in the context on a long ideation funnel where 3000 ideas are said to lead to 300 potential patents which may eventually result in one commercial success, (Stevens & Burley 1997), then patents would seriously underrepresent the deep and rich ideation cauldron that feeds innovative output. Further, patents record "substantially new" process or product developments, and not the small incremental "shopfloor innovations" that are more pervasive and occurring daily in firms (Axtell et al 2000). In that context, what other measures would be suitable for capturing and reflecting innovative output at the individual employee level in firms