Micro environmental anylysis of pickn pay as a South African retail brand using Pestel as a method anylysis.
Factors for each variable and thier respective impact on Pickn pay?
PESTEL Analysis is a framework that is used to examine the Political, Economic, Social, Technological, Environmental, and Legal factors influences on a business.
Some reading and sources on the topic include:
https://corporatefinanceinstitute.com/resources/knowledge/strategy/pestel-analysis/
https://www.business-to-you.com/scanning-the-environment-pestel-analysis/
https://digitalschoolofmarketing.co.za/blog/how-to-conduct-a-pestel-analysis-in-a-marketing-environment/
https://pestleanalysis.com/pestel-framework/
https://pestleanalysis.com/what-is-pestle-analysis/
https://www.case48.com/pestel-case/50719-Pick-n-Pay-Rekindling-Company-Values
Macro level factors matter a lot, should be considered in detail. Political stability and the Govt. Policies will be having a major impact. The company's own SWOT Analysis will be more relevant.
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