You need to consider all factors leading to it and all the outputs. Usually it is done from a particular point of view (product, market, customer view, phenomenon).

If you need to research the two in the context of different conducted research, simply verify the above mentioned aspects.

Here you may find example of research of particular aspect. Article Determining the Antecedents of Marketing Competencies of SME...

usually researchers define triggers or sub variables having impact on the dependent variable.

Hope it helps

Anna

You need to consider all factors leading to it and all the outputs. Usually it is done from a particular point of view (product, market, customer view, phenomenon).

If you need to research the two in the context of different conducted research, simply verify the above mentioned aspects.

Here you may find example of research of particular aspect. Article Determining the Antecedents of Marketing Competencies of SME...

usually researchers define triggers or sub variables having impact on the dependent variable.

Hope it helps

Anna

Marketing is a business approach that allows you to create and / or conquer and dominate a market. It retains as a fundamental principle the search for the greatest possible satisfaction of the expectations of the target customers, given the desired profitability. Or marketing consists of a set of principles for choosing the target markets, measuring their needs, developing products and services that will satisfy desires and deliver them so that they are a value for the customer and a profit for the company (Kotler principles of marketing).

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."

It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

Marketing research is one of the important factors that affect marketing performance. In the literature, the effects of various marketing research activities on the performance of companies or exports have been analyzed Marketing research also makes it possible to discover new research designs and breakthroughs in the management of marketing information to ensure commercial gains in terms of increasing market share, increasing profits and strengthening the competitiveness of the market.

See the file attached