October is celebrated as Employee Ownership Month. I am interested in using the NCapture feature of NVivo to capture the Tweets tagged with Employee Ownership Month and variants. The purpose of the research would be to analyze common themes in employee owned companies in how they recognized or celebrated employee ownership. This may include traditional qualitative coding, or analyzing the tweets via NVivo for sentiment.
Have/ or how have other researches incorporated Social Media into research?
Thanks - Rick