09 September 2017 0 4K Report

Modern politics has been characterized by the usage of social media, especially two of its most popular platforms, facebook and twitter for campaigning related aspect of an election. The phenomenon of political branding is also much influenced by these two.Question is, how different are these two platforms from one another as far as their RFI (reach, frequency and impact) are concerned? Also, the two democracies of USA and India have witnessed widespread usage of these two by political parties (though to varying extents). How they stack up against one another?

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