The social media is abuzz with a lot of action these days what with every organization worth its salt making its presence felt on social media. Question is, is the time ripe to claim that social media could very well help in gauging how effective the performance of a particular organization is? And could the same parameters be applied to political parties and leaders? Asking so because of late, social media has come to play an increasingly significant role in the build-up to the election during the campaigning phase.
Hi Amit,
My research area is utilization of Facebook's public social interaction for trend detection and recommendation generation for systems outside Facebook using Facebook data. Currently i am compiling results into a research paper, but i want to answer you question. In some scenarios , social media can help in identification of influence of certain brand, political party, organization etc. By influence i mean a measurable value that can be used to compare different brands, political parties, organizations etc. However, results also tell that they are time dependent, so one has to calculate influence after certain interval to predict trend.
I hope i can be more helpful.
regards Murad.
I think social media play increasingly important rolu in political marketing: not only as polititians' communication tool, but also as platform to share attiitudes and opinions on what is being said or done. As a citizen, seeing different people different perspectives on political issues, just like any other product, may help to to better understand, confirm or change my opinion. There is a book on Obama first election success ( I forgot the name) which claims that he won the elections due to a large par to a smart social media management.
Social media is an effective tool for influencing (for good or worse) the political attitudes of the electorate. I see it as a rather effective tool for manipulating the voters, especially those who vote for the first time and did not develop critical thinking because they do not read books anymore. At the same time, social media is an effective tool for mobilizing the population and articulating protest movements. For the time being, I doubt the educational power of social media.
نعم بالفعل اصبحت وسائل التواصل الاجتماعي أداة للقياس لكل شيئ. الا انه سيف ذو حدين فقد تكون المقاييس وفقا له غير حقيقية
Yes, social media has become a tool for measuring everything. It is a double-edged sword, but the scales may be false
Yes, actually social media activities are also frequently used in political marketing practices. For example, Obama is one of the presidents who benefited most from this concept. During the campaign process, the on-line question and answer sections on the voters with Facebook made it possible for the voters to receive immediate answers to their questions, while the leader also identified the voter problems through face-to-face interviews and contributed to the effectiveness and efficiency of the promotion and advertising activities.
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