It depends on the research area you are interested of - marketing, promotion, branding, management, finance, IT solutions, technologies, entrepreneurship etc.
Social media commerce is trending, as well as blockchain-related commerce. Refer to the following site fro some info on blockchain marketing as a starting point: https://www.martechadvisor.com/articles/blockchain/what-is-blockchain-how-to-use-it-in-marketing/
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Dear Safiya s Ha
- Online Marketplaces.
- Ecommerce Platforms.
- Digital Healthcare.
- Social Media.
To add from Hermann Gruenwald here are the publications.
Article MAGITS: A Mobile-based Information Sharing Framework for Int...
Article Design a Services Architecture for Mobile-Based Agro-Goods T...
Online advertising and item delivery system during Covid 19 pandemic
Dear Safiya s Ha,
As part of new research trends in e-business and e-commerce, I propose the development of analytical platforms based on Big Data Analytics in the use of sentiment analysis as a method of online market research. Solutions of this type are already commercialized by some marketing research companies using selected Industry 4.0 technologies as part of market research. This research consists in analyzing the sentiment of Internet users in relation to specific issues, topics, including brands of companies, their product and service offers. In this way, changes in trends are examined in real time. The necessary data for this type of analysis is also collected from entries, posts, comments, banners, etc. posted by Internet users on social media pages. Companies operating in e-business and e-commerce are interested in obtaining results from this type of research. Some companies operating in e-business and e-commerce already use the offers of marketing companies that carry out this type of analysis of the sentiment of Internet users expressing themselves on various websites, internet forms, social media, etc. about them. I conduct research on this issue. I have published the conclusions from the research in scientific publications, which are available on the Research Gate portal and concern the use of Big Data technology in sentiment analysis. I invite all those who study this subject to research cooperation.
Best wishes,
Dariusz
If you are interested in the interplay of blockchain and e-commerce, in this paper (which I co-authored) you will find numerous research questions. Each of them requires one (or more) in-depth studies:
Article The impact of blockchain on e-commerce: A framework for sali...
Commerce is fundamental to the success of any business. To streamline trading operations and maintain profits, the industry must focus on commerce, which deals with a lot more than just selling and buying. As the world is digitizing, eCommerce solutions are increasingly becoming common. The advent of machine learning and AI has further enhanced the effectiveness of eCommerce.
Trending research topics in e-business and E-commerce ?
e-Marketing
Online Business Trading
Digital Marketing
Stock Exchange
Blockchain Technology
Meta Data
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