Unfortunately, there is hardly any restriction for the so called media companies !!! Unless they claim responsibility there is hardly ways to trace them or hold them accountable !

very Very interesting

The media industry has become everything in life

Interesting topic

Well, right now we are in the Industry 4.0 , that means it keeps evolving !!

Yes, what maybe the new model to keep the industry moving with Google etc gathering data to sell to the corporations and advertisers and digitizen producing their content and sharing .

Industry of Media is one of important puller of the society for awareness and quickly spreading message within short time all over the world. But they have more responsibility other pillars of the society.

Interesting & useful discussion.

Your question & your views point have attracted my attention & if not out of the way sometime back i have expressed my views in one of my article sometimes back under the caption '' The responsibility of Social Media '' . Which i herewith submit for your kind perusal if it is not out of way.

This is my personal opinion

Advances in technologies change the face of every day's practices in businesses and private life. Efficient high quality content creation and delivery is available for teenagers today. And people do what they can without any farther ado. Nobody cares about traditional producers, and they have a tough time to survive. I think it's good, as it breaks monopolies, makes cheaper the products due to the high competition, and fulfils the market with new ideas and opportunities.

Thank you my dear colleagues for furthering this discussion as thousands of journalists have been laid off the worldwide and on the other hand the media universities are flooded with students aspiring to join media industries which are adjusting to new realties presented by new technologies of communication. A major concern from employment point of view.

Follow

Good discussion. I will learn

Interesting topic

Unfortunately, there is hardly any restriction for the so called media companies !!! Unless they claim responsibility there is hardly ways to trace them or hold them accountable !

Following

industrial 4 technique

Thank you colleagues for your input.

Dear colleagues, Could you share any update on media business model in the evolving new media era?

A clue to media business and education in future.

Article Business model innovation in news media organisations – 2018...

Thank you , Aparna.

Modern society is embraced by digitalization and virtualization. Traditional means of influencing consciousness and human behavior cease to work. This determines not only the search for a new model, but also the development of fundamentally new technologies for vertical communication.

Dear Aparna made an absolutely correct note about a lack of new media accountability in all possible respect. It's certainly a big issue, so far they behave as if on an absolutely lawless territory. It's a temporary phenomenon. However, the paradigm shift in media, advertisement, the whole this market segmentation is a very real thing. Thanks to the information science digitalization and communication technology advancements.

That's why the redistribution of this market will continue by legal and not only legal means. Unfortunately, targeted advertisement of products and services raise serious questions about private citizens privacy and security. Those issues get exacerbated as very big money are behind these markets penetration. All countries should raise alarm in subordinating such illegal business activities under national laws and severely controlling bodies.

The issue of citizens' privacy exists; yet the citizens can take charge of the content they want and become stakeholders.

Dear Taimur ul Hassan being a chemist I can talk you about the MUSHROOM belongs to the category of organic food but during business we have very much careful about its toxicity to maintain its quality .

Thanks , Jaydip. Ill try to avoid using 'mushroom growth 'to prevent toxicity

following

I agree with Aparna Sathya Murthy

Thanks, Shakir.

I do not believe that traditional means of influencing no longer work as suggested here. They work very well still, mainly because we are less likely to realise we are being influenced than via the media. The media picks up and develops trends and emotional based thinking and in that way acts as an echo that expands and directs the local noise.

Exactly , Stanely. Now that we have social media and other forms of new media technologies , a multitude of narratives are being created and disseminated. The legacy media or traditional media houses are adopting new technologies and businesses model to sustain themselves by co opting citizen content generators to cater to segmented audiences and users around the clock . The pay per content is divided between the content generators and the media houses who give their brand name to the content for credibility.

The GAFA are difficult to be controlled. And I guess that partnerng is now the new "big deal" in putting pressure on them ... (in terms of modelling; not privacy and data mongering)

Agreed. The GAFA are the problem.