Hello Farnaz,

Here are a few potential PhD topics for your research:

1. "The Impact of AI Personalization on Consumer Decision Making."

2. "Ethical Considerations in AI-driven Marketing: A Consumer Perspective."

3. "Analyzing the Role of AI Chatbots in Shaping Consumer Trust and Loyalty."

4. "Understanding the Influence of AI Recommendations on Consumer Preferences."

5. "Exploring the Psychological Effects of AI-Enhanced Marketing Strategies."

6. "AI in E-commerce: A Study of its Effects on Consumer Trust and Purchase Intent."

7. "The Role of Explainable AI in Consumer Trust and Decision Making."

8. "AI and Consumer Privacy: Balancing Personalization with Data Security."

9. "Comparative Analysis of AI and Traditional Marketing in Shaping Consumer Choices."

10. "AI-driven Personalization: Unraveling its Impact on Brand Perception and Loyalty."

Good luck with your PhD journey!

Manan Bhasin When you reprint content from AI as the answer to a question, you need to acknowledge that source, just as you would when you use a quote in any research context.

Use only those terms you are acquainted very well with.

Here are some potential topics that you could consider:

I suggest the reasearch topic: AI as an influencer for consumer decision making

Farnaz Sarrafi , I will not suggest any topics, but I suggest you to define which AI technology that become your focus because there are lots of AI tech being use nowadays.

Maybe you can start how:

• to measure AI effectiveness on collecting consumer behavior;
• to measure effectiveness of Recommendation System created by any AI tech for Decision Making.

What you need to know, Recommendation System created by AI depends on how deep Data Analyst can analyze the data, this can be your research limitation.

And of course you shall choose a company which has employ AI for their business.

Here are a few possible topics for you to think about:

Customization and Customer Conduct: Examine the ways in which personalization algorithms powered by AI affect consumers' decision-making.

Examine how individualized recommendations affect customer loyalty and satisfaction.

Artificial intelligence (AI) applications for marketing.

AI in marketing, consumer research and psychology: A systematic literature review and research agenda.

Influence of AI on Purchase Behavior of Consumers towards Fast Moving Consumer Goods.