Normally we understand and study the social habits from the individual, but we will have focused on how those habits are widespread in a community ?. Design for behavioral change I seek to understand how to give this kind of behavior.
(tag: design for behavior change)
It seems that leadership studies could provide examples of behavior change due to a leader's influence on the community. There are various types of leadership that can shape the community's attitude toward some issues.
Thank you Dr. Avishag, in general terms, how individual behavior can become one collective? in addition to the leadership aspects such as eco-behavior (term of BJ. Fogg who speak about Persuasive Technology)
Maybe a look at Engeström's triangle and Activity Theory provide you with some answers.
Maybe you can see something in social learning and/or Activity Synchrony.
Here are some examples in primates:
Petit, O., & Bon, R. (2010). Decision-making processes: the case of collective movements. Behavioural Processes, 84(3), 635-647.
Lefebvre, L. (1995). Culturally-transmitted feeding behaviour in primates: evidence for accelerating learning rates. Primates, 36(2), 227-239.
Hi,
It seems that your question pertains to mass communication and persuasion studies, as well as advertising and propaganda. Somewhere among these subject lies the answer to your question.
Thank you Dr. Vlachos and Dr. Avishag. Some like that i need. Actually I am studing a PhD in Design with the topics "Design for Behavior Change" and you answer is perfect. I am reading about the Activity Theory.
Vitor, obrigado; escrevi mas acho que não apareceu na resposta a teu post. Um forte abraço!