SWOT Analysis is a useful tool to understand the organizations` Strengths and Weaknesses, and for identifying the Opportunities open to the organization and the Threats it may face.
Organizations should make internal and external analysis for all possible changes, as well as understand how those changes might affect the organisation.
the organization working in a complex and constantly chaging environment, and it must keep pace with this changes, this is the role of strategic management.
Every organization works in a very dynamic environment, where changes in organizational micro and macro environments are inevitable. Organizational agility coupled with appropriate strategy is essential to respond to these changes for long term organizational sustainability. The basis of organizational strategy is thus to foresee opportunities and threat in the changing environment, and assess the organizational strength and weaknesses to workout plan and implement the same for continuous value creation for the stakeholders.