01 January 2015 79 366 Report

Hello everyone.

Accordingly to European Commission (2002) and  ISO 26000:2010 International Standard, Guidance on social responsibility, Sustainable Development is a concept at global and intergovernmental level, while Social Responsibility is at organizational level and frames its contributions for sustainability.

However, some academic authors have been presenting alternative definitions of CSR and Sustainability, offering a contrasting view between CSR and Sustainability: both focused on social and ecological good, but with CSR aiming to competitive advantages through marginal improvements, Bottom of Pyramid (BoP) as consumers and focus on current stakeholder needs while Sustainability is focused on durable competitive advantages though revolutionary changes, BoP as producers and focus on current, distant and future trends. 

Although there is no consensus concerning the concept of CSR and Sustainability literature review allow us to conclude that most definitions take into consideration economic, social and environmental dimensions. 

I would be very interested to know your position on this issue:

- Let´s be pragmatic and improve the economic, environmental and social performance at all levels, regardless of definitions;

- We should clear the definition issue beforehand and if this is the case where do you stand for?

Thanks,

Best Regards

Luis Fonseca 

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