To all scholars.
your inputs are welcome
1. How to identify a worthwhile opportunity and asses the identified opportunity using the PESTEL AND Porter’s five force model?
2. How to position the opportunity in the Ansoff’s opportunity matrix. decide growth paths from the initial quadrant to other quadrants when the company capture more opportunities.
3. How a company benefits from the BCG Matrix. What would you advise to a company which occupies a weak position in the “Dog” quadrant? What would be the generic strategy for a company in “Star” quadrant??
Pestle should be analysed before entry into new market while BCG help to retain the product/service in the existing market
You may a chose a company which has various brands/products and operates in several markets (e.g. Unilever, ABF). You can pick a market and analyze its ecosystem and 5 forces (e.g. Australia, Turkey, USA for Unilever).
For Ansoff, you need a multi-brand and multi-market company so you can analyze existing product/existing market/new product/new market strategies.
For BCG, Dog position need to be closed if there is cash drain and retain Star position for greater market share until it becomes a cash cow.
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