Translation of concepts (English / french) : Brand Strength ?

Dear Colleague, I want please to have your opinion to translate those concepts : "Brand Strength " "Brand Equity") "Brand Power" Thanks a lot ;)

05 June 2018 6,930 0 View

4, 5 or 7 point Likert Scale? What's better and why?

08 September 2017 432 13 View

Theorical concept and Definition of Personal Shopper ?

03 April 2017 2,710 6 View

News references (2015 / 2016 / 2016) about Taboo ?

01 February 2017 6,318 1 View

How can you Define Problematic ?

11 December 2016 6,833 5 View

Definition of Brand Engagement ?

09 October 2016 1,873 0 View

News references (2015 / 2016 / 2016) about Superstition ?

09 October 2016 3,198 0 View

New references brand advocates ?

08 September 2016 3,025 3 View

News references about e- WOM (Electronic Word of mouth) ?

08 September 2016 1,581 4 View

News references about Social media in general ? and marketing ?

08 September 2016 6,235 2 View

Do I need to do linear regression before running mediation analysis using PROCESS MACRO by Hayes ?

I just wanted to check if I need to run a linear regression separately if I am using PROCESS MACRO to run mediation analysis. Thank you.

02 March 2021 4,359 3 View

Mediation path analysis - Can I run two seperate models?

I am wanting to run a serial mediation model with 2 x IVs, 2 x MVs, and 3 DPs (all continuous). Is it problematic to run 2 different models for each IV, keeping the MVs and DPs the same in each...

27 February 2021 5,681 3 View

How to add missing citation?

Dear colleagues, I have found that many authors have a concern regarding their missing citation in RG because often citation in RG is lower than google scholars. I also missed some citation...

26 February 2021 928 6 View

SEM or Multiple Regression for an analysis without Latent Variables?

Hello, I have three hypothesis to test, all with the same IV. I am testing if the effect of the IV on the first DV is mediated by awe. I am then measuring whether the effect of the IV on a...

26 February 2021 8,399 5 View

Centrality measures computation in Biblioshiny/ Vosviewer?

26 February 2021 7,279 2 View

How can we estimate sample size for a moderated mediation analysis with more than two mediators?

How can we estimate sample size for a moderated mediation analysis with more than two mediators? I am looking for scripts, macros, syntaxes, that allow us to estimate sample sizes for research...

15 February 2021 6,813 3 View

What does it mean if in mediation analysis the indirect effect is significant but is a larger b value than that of the direct effect?

I understand that for partial mediation to have occured the CI for the indirect effect must not cross zero and the b value for the indirect effect should be smaller than the b value for the direct...

14 February 2021 3,273 7 View

Can we have a model where A affects B which affects C but B is not a mediator?

Please suggest any papers in Information Management area that have the model where A affects B which affects C but B is not a mediator? What is this relationship called?

13 February 2021 5,239 3 View

What is the step by step process involved in interpreting the results of mediation analysis done using PROCESS macro?

09 February 2021 7,377 2 View

Is the test of the H1 hypothesis in mediation analysis total effect or direct effect?

There are three hypotheses and I carry out direct effect and indirect effects with SEM. H1: There is a significant positive relationship between A and B. H2: There is a significant positive...

08 February 2021 9,141 3 View