I am participating in the process to set up a master on entrepreneurship and standardization where social media and social web impacts. maybe you could be interested in.
At the moment I am looking for good case examples how business-to-business companies utilize social media in new product development. In a research project, we are piloting such practices in a few Finnish SME's. Social media metrics, measurement or analytics is of course one relevant issue there, and there is a lot of interest from the industry. So, from my point of view research on that subject is also interesting.
Dear all, I am an MBA student from Multimedia University, Cyberjaya, I would like to invite you to participate in this questionnaire for my final year project. The aim of this research is to study the impact of social media marketing on the overall elements of brand equity from the perspective of the consumers.
The survey is anonymous and your responses will be used for the purpose of this research only. If you have any queries, please do not hesitate to contact me at [email protected].