Hello
Who can recommend a social listening tool for research purpose ?
I am interested in analyzing social media data both qualitatively and quantitatively / with metrics
Such a shame no one has answered this question so far!
There are many, many different factors you have to take into consideration while searching for a social listening tool.
Are you looking for a free tool for a small business, an enterprise level solution that is going to provide many more features but also charge thousands of dollars, or maybe something in between? Do you need an archive of historical data?
It’s something super individual but considering a wide range of tools to choose from, I am sure there are at least a few of them you might want to test, just to mention Brand24 (https://brand24.com), Brandwatch (https://brandwatch.com), Sysomos(https://sysomos.com), or Social Mention (https://socialmention.com)… I could go on and on with this list but obviously haven’t had the time to test them all.
The tool myself or some other people consider the best does not necessarily have to turn out the same for you. People with their recommendations can only guide you in different directions but you’ll be able to find the best for yourself by testing different solutions.
The good thing is that a vast majority of paid tools offer free trials for starters.
As I mentioned in the beginnging, there are many factors that you have to take into account while deciding whether a particular tool is what you’re looking for.
Different tools are aimed at businesses of different sizes. If you’re a small business owner, you probably will not be considering enterprise-level solutions since they usually cost an arm and a leg. Therefore, you should have a look at the ones that match your budget.
Another things to consider are features that various tools provide. If you don’t need extensive analytics with your social media monitoring and it’s mostly just tracking mentions that you care about, you might as well go with the free tools.
Hope you find it helpful somehow, hit me up if you have any further questions :)
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