If we want to assess if a phenomenon is going in a direction we expect, we can simulate it, using digital models, possibly agent models factoring in known properties and interaction features.
We can alternatively, " go live" in the real world and observe what happens in realistic, concrete, but still bounded and measurable conditions.
How do we decide between one or the other?
-skill availability for sketching a model and programming a simulation environment and digital experiment?
-risk/cost/liability to be met in real-world experiments?
-science skills? Field experiment aspects, digital modelling aspects?