i want guidance from seniors that what is field of research in management, marketing field which is important in present era please suggest
Hello Mr.Mubeen. It depends on which sub-topic of marketing you are mostly interested in and what kind of a research you would like to conduct. You shold decide whether you will conduct a consumer research or business/manager/employee..etc research. And you should also decide whether you will conduct a quantitative or qualitative analysis. But as the contemporary era is the era of digitalisation and digital penetration, I would suggest topics related to technology, digitalisation, e-commerce.. etc. (but its just a suggestion, there are lots of sub-topics of marketing and multi-disciplines marketing works well with). I recommend you to download a 'marketing scales book'. There are two or three books where you can access via free book download websites, if you skim the marketing scales from these books you may hit on a good idea. Feasibility is also very important. I have seen lots of Ph.D. candidates who struggled to complete their thesis due to selecting a wrong methodology, inapplicable scales..etc.
Possibles Ph.D. Research Topics in Management suggested by Ph.D. Research.net:
1. Global mindset
2. Management in developing countries
3. Perceptions of cultural differences in organizational fairness
4. Multinational management language issues
5. Why firms comply with environmental regulations
6. Overcoming and understanding green wall: leadership, environmental strategy, and change management
7. Environmental supply chain management
8. High-velocity contexts strategic decisions
9. Innovation as a strategy in network markets
10. Inter-organizational systems for Internet-based
11. Competitive advantage of interconnected firms
12. Service development and a new product in strategic alliances
13. Merger paradox: effects and determinants
14. Business planning holistic approaches
15. Culture-sensitive global strategies
16. Challenges and promises in CO-Opetition
17. Business imitation
18. Integration in supply chain management
19. Improving supply chain velocity and product customization
20. Mass customization
21. Space and place strategies for 21st-century organizations
22. Business process management issues
23. Strategy of organizational structure constraints
24. Global projects as a new organizational form
I agree with Hermann.
But, maybe digital marketing is on the top.
Management and leadership most effective and efficient trends in the time of COVID-19 pandemic.
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