E-Commerce on the subcontinent: How Indian consumers will shape demand

http://www.aabri.com/manuscripts/142040.pdf

As E-Commerce steadily gains attraction in the West, the researchers sought to determine its impact in the Far East. India boasts the second largest population of 1.2 billion inhabitants and is expected to surpass China economically by 2050. Their sheer volume of customers will remake the retail landscape. University students are computer literate and more apt to adopt new technologies. Their viewing and buying habits could provide insights to businesses with valuable information for reaching these customers. The respondents to this survey revealed their internet usage, favorite sites visited, items purchased, reasons for shopping online, and frequency of viewing banner advertisements. Based on the results, implications for businesses are offered.

China is supplying enormous amounts of goods to Pakistan by road, but still many people are involved in E-Commerce. Many years experience show that Chinese firms are reliable. I do not know the behavior of Pakistani and Indian firms engaged in E-commerce.