I am planning to propose a model for impulsive buying behavior. I have come across the literature and have identified various variables that play a role in shaping the model. However, discussing the scenario with my supervisor, he asked me,What is your research question? I responded that I aimed to propose a model fit for impulsive buying. I felt that he was not satisfied. While going through research papers, I still cannot grasp the idea of what the research question for such a study could be. Who is aiming to develop a model? any heads up or leads from which I could benefit
Hi Saba,
You're on the right track by identifying variables and aiming to build a model. However, your supervisor is likely expecting a focused, question-driven inquiry, rather than just a goal. A good research question should identify what exactly you want to explore, explain, or predict.
What do you think about this .,
Its just an idea.
"How do emotions, peer influence, and product visibility interact to predict impulsive buying tendencies
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