Research or benchmarks about Click Through Rates in B2B Campaigns?

27 January 2016 1 6K Report

Does anybody have studies or best practise examples regarding the effectiveness of CTR measurements of online business-to-business campaigns. Would you prefer CTR as a valid instrument or do you prefer other instruments in b2b?

International and german examples are both welcome!

Y. Burçak Boydak Öztaş

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