There has been a "replication crisis" in psychology research field recently. Researches on consumer psychology/behavior/marketing are in particular a target of such crisis.
I read an article before in which the authors pointed out that a serious issue is very limited number of stimuli used in a research project. And I remembered that the authors analyzed the distribution of stimuli numbers from various consumer psychology studies.
May I ask does anyone know this article (I forgot)....Or any articles on this topic (stimuli number issue in consumer psychology/behavior and marketing)?
Your opinion will also be appreciated.
Thanks.
Sorry I don't know this particular article but you may find the following special issue of the Journal of Advertising on the topic of replication useful:
Journal of Advertising, Volume 45, Issue 1 (2016)
Reinquiries in Advertising Research
I am not sure about the paper you are referring to. Here is a list of papers that might interest you.
Westfall, J., Judd, C. M., & Kenny, D. A. (2015). Replicating studies in which samples of participants respond to samples of stimuli. Perspectives on Psychological Science, 10(3), 390-399.
Brysbaert, M., & Stevens, M. (2018). Power analysis and effect size in mixed effects models: A tutorial. Journal of cognition, 1(1).
Klein, R. A., Ratliff, K. A., Vianello, M., Adams Jr, R. B., Bahník, Š., Bernstein, M. J., Bocian, K., Brandt, M. J., Brooks, B., & Brumbaugh, C. C. (2014). Investigating variation in replicability. Social Psychology.
Piyush Sharma Thanks for your advice. I just finished my reading. This article, despite that it does not directly answer my question, is indeed inspiring.
It elaborates on the reasons/justifications for conceptual replication and more importantly, how to interpret consistent/contradictory results from replication studies. This is, again, inspiring!
Thanks and Merci.
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