Dear Respondents
I am pursuing PhD on the topic- Marketing of organic food". I have to measure marketing mix impact on consumer and marketing strategy of organic producers and retailers. I hope you will assist me in this matter.
Yours regard
Vikram
Kurukshtera university
Firstly you must define independent and dependent variables of your study. For instance if your measuring 4p's on consumers, you can take 4p's as independent variables and Customer satisfaction or customer loyalty etc ., as dependent variable. Based on that you can frame your questionnaire, this answer is part A of your question and as for marketing strategies concern you need again define your variables.
In marketing, organic food or product refers to as green product which implies environmental friendly or safe product that promotes sustainable consumption behaviour(dependent variable) in order to protect consumers' health and the environment and this behaviour could be encouraged using the green marketing mix (independent variable) such as green product, green price, green promotion and green place (dimensions).see the work of Govender and Govender (2016).The influence of green marketing on consumer purchase behaviour.This article might help you.
Depends on the research model and the perspective through which you want to measure the 4 Ps.
If you provide a model it will be very helpful. If you do not have a model yet, please read more.
you can take 4p's as independent variables and Customer satisfaction or customer loyalty etc ., as dependent variable
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