Blue Ocean Strategy implies that the business product / service is being offered in uncontested marketspaces.  The Red Ocean are where the competition is intense.

Hence, no,

You cannot execute both strategies at the same time with the same product or service in the same marketplace.

thanks a lot

I agree with Silburn Clarke, however you might be interested in purple ocean strategy. just research for it. 

Thanks a lot

Think of Blue and Red in terms of the diffusion of innovation model.  Start out Blue, yet over time if nothing is done it becomes Red.  Companies must manage a series of Blue, Purple, and Red products, product lines, divisions, companies, etc.  Ex: GE for a long time had fairly blue oceans in light bulbs, and appliances.  Now they have gotten out of both red oceans.

Se not really possible at launce, but over time.

Models can also be combined in other ways, such as one we did, Value Flame at the Base of the Pyramid (VFBOP) which combines the Base of the Pyramid with Blue Ocean as a way to enter emerging markets.  I have a paper or two on it if you look under my contributions.

In addition, a company may launch Blue, then over time as the market turns more Red, the company may Refocus the company of product line.  Take a look at my papers on Brand Flux and branding process, and you'll see that companies that Refocus (either Reposition or Rebrand, depending upon axis), can move from a more Red Ocean situation to a more Blue situation.  So time has to be a factor in your Blue/Red analysis.

If I may ask, what are you working on?

Robert

The issue is as follows:

Survey results showed that companies are following these two strategies at the same time in launching their products by up to 88%, this sent to doubt the credibility of the answers.

Mohammed,

So they are hedging their bets; not going all Blue, but also being aware of competitors?

Robert

Using Red and Blue Strategy at the same time for a product? If you do that for two different markets where in the one you have a lot of competitors (Red) and in the other one the product is totally new without competitors (Blue), it's ok. But not in the same market. I think the conditions of red and blue for the same product in the same market are mutually exclusive. I think Silburn Clarke is right.

Mohammed,

On a related concept, but not quite BOS vs ROS, is the concept of ambidexterity. 

In looking at strategy formation from the lens of ambidexterity it attempts to answer the question.  How does a company strategize for its long-run success and sustainability while being operationally excellently efficient in execution of its current operational plans.  It speaks to the explore / exploit dichotomy.  Successful firms have to do both.  Some elements of exploration will contemplate and explore entry into Blue Oceans.  Some elements of exploitation will maximize margins by entry into Blue Oceans.

https://www.researchgate.net/publication/220520947_Organizational_Ambidexterity_Balancing_Exploitation_and_Exploration_for_Sustained_Performance

https://www.researchgate.net/publication/279247346_Organizational_Ambidexterity_Exploration_Exploitation_and_Firms_Innovation_Performance

https://www.researchgate.net/publication/270635035_Strategic_Ambidexterity_in_Small_and_Medium-Sized_Enterprises_Implementing_Exploration_and_Exploitation_in_Product_and_Market_Domains

Article Organizational Ambidexterity: Balancing Exploitation and Exp...

Article Strategic Ambidexterity in Small and Medium-Sized Enterprise...

Article Organizational Ambidexterity, Exploration, Exploitation and ...

With all respect to the previous answers, strategy is about differentiation, markets, products or services. So companies usually have products accompanied by services or companies of pure services. In now a day’s competition, high standardization of products and services, BEST PRACTICES and continuous benchmarking companies find its self competing in red ocean strategy, by innovation and differentiation it try to shift to blue ocean strategy.

Until the new service or product is copied or imitated the red ocean will follow, this lag time will be the rescue to another cycle of differentiation, that’s why if not used probably it will fall in the trap of high competition

If we took apple as an example, the cycle is about 2 years “ if I am correct “ from shifting from iPhone 3 to iPhone 4s it introduced the finger print feature to unlock the phone, mean while other companies took years to imitate and copy this feature. This lag time helped apple to innovate in other areas since this feature “ generalizing the product “ had been introduced.

Customers have a close eye for cost and became so acquainted about the features, companies are aware of the importance of re-innovating and collaboration with others to not miss what’s new in the horizon.

Mohammed,

Some more on BOS within the context of SME productivity

Presentation Quantifying the Productivity Gains from Investing in Innovat...