Papers on psychology of commercial real estate marketing?

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Qaisar Abbas

Hi, this may help..

Article Real-Estate Investor's Psychology: Heuristics and Prospect Factors

Chuck A Arize

Two notable papers on the psychology of commercial real estate marketing are:

1. "The Influence of Psychological Factors in Real Estate Decision Making" by Debra A. Perkins and Daniel R. Hartzog.

2. "The Influence of Psychological Factors on Commercial Real Estate Investment Decision-Making" by James D. Shilling and C. F. Sirmans.

These papers delve into the psychological aspects that influence decision-making in commercial real estate, offering insights valuable for marketing strategies.