The globalization process in the last 15-20 has put middle German size companies under an extreme internationalization pressure. What do you think are the challenges of middle size companies in the global economy today? Do they have the know how they need to cope with the new challenges?
Maybe you will find part of the answer here - http://www.gecapital.de/de/news/finanzdienstleister-studien.html?&gemid2=emi0001
There are many challenges face medium enterprises. Quality and innovation are important issue in globalization today. Competitive advantage should be retained by all company in the market place
@Pierre: I totally agree about the reason of going international for middle size companies. But this is exactly the reason why they are quite often not really prepared for this huge step. In the last 7 years of my work with European middle size companies I experienced that most of the time they are dragged into something they cant really handle. Its not lack of technology or financials issues. Mostly its lack of suitable human recourses and international experience which makes it very hard for them to manage the process of internationalization easily.
@Krzysztof: The mentality and attitude of the owner (most of the middle size companies are still owned by the founder or the family of the founder) plays a huge role. If they are forward thinking and internationally experienced people, then it they are well prepared. r
The role of Management is central here.The function of Management is to adjust to change. The switch from exporting to direct investment is an important decision. The importance of the relationship between firm and market is also vital. This is clearly mirrored in the balance between the size of firm and market size. The growth of the firm by the process of internationalisation is the key point which helps us to understand the velocity and direction of the growth of medium sized firms.
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