Hello,

I have a question that is a matrix of 13 different objects (e.g. product names) as a part of a questionnaire and I'm asking from the respondents to put a number from 1 to 10 that will show how related they find these products with one another (1 minimum relationship, 10 maximum). In order to investigate and interpret these responses (identify similarities) would it be wise to use MDS or PCA? I've read that PCA assumes linear relationship between the data and the underlying variables, contrary to MDS, but I'm not sure how I can check covariance of data. The other variables of the questionnaire are gender, age group, educational level, five multiple choice questions (respondent can check more than one answer), and 18 5-point Likert scale questions. Could I apply MDS or PCA only for the matrix question for reducing dimensions and then use the results for making connections with the other variables too (e.g. t-test, chi-square, pearson correlation) depending on the set of variables? I apologise for the long text and I thank you in advance for your time and feedback.

Similar questions and discussions