I have started collaborating with a small city that is planning to attract international talents from the capital city. The city municipality still doesn't know what audiences can fit better with the current situation of the city. By considering some facts such as job opportunities, it seems the best audiences might be international ICT experts.
So what master's thesis topic can cover the research about understanding ICT experts as our targeted audience and analysing the best way of marketing communication to build the city brand's image in their mind.
Perhaps you should have a look at Small Cities with Big Dreams: https://www.researchgate.net/publication/327690397_Small_Cities_with_Big_Dreams
If city municipality does not know exactly whom to attract it could be a good idea to start with a research on segmentation and target groups. Marketing communication strategy with target groups is the next step.
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