I am doing my master's thesis about city marketing. The purpose of the research is to build a suitable city marketing plan to attract international talents to our city.
To do the primary research, I am a bit confused about the targeted customers concept in city marketing.
So my question is, what keyword is more appropriate to search in the scholarly papers about targeted customers (a group of people that a city wants to attract) in city marketing?
Place marketing, city branding, and destination management might be appropriate.
The following article might be helpful.
Article Success Factors of Place Marketing: A Study on Vinnya Jagat
"Expatriates" if the intent is to attract international talent into a city/country.
Talent attraction place marketing, creative class place marketing, potential residents. Target audience for place marketing.
There are few interesting research on different target groups for place branding and place marketing. Maybe these will help:
Article My place is not your place—Different place brand knowledge b...
Article Eshuis, J., E. Braun, E.H. Klijn and S. Zenker (2017) The di...
Imaginative communities by Robert Govers is about talent attraction too. The book is great, here are some comments by the author:
Article Imaginative communities and place branding
Hi Saeedeh
I have written extensively on place marketing and the different levels of place marketing. Attached is one of my articles in which I discuss the target markets of a particular place. You are welcome to have a look and make use of these terms in search of more information.
Best of luck with your study!
- Badges
- Science topic
- Similar topics
- Social Psychology
- Attitude