Hi,
I am working on how service design can contribute to the evolution of Directories and Signages. I would like to make an evolutionary path of directories and how it changed through years. Identifying the key elements of directories in a time period from now to 5 years will be very useful in my design process.
I will be glad if you have some knowledge or material to share with me.
Thank you!
Where is the location of the research? I know that in Malaysia the local digital directories are barely used and some are completely defunct. The Digital signage are controlled by each state and there are fees applicable to location, type, size and duration of digital signage. Also there are some things that are not allowed to be put up.
Thank you Suzanie for your answer. The research is for European travel channels. Can you suggest me some resources which explains the constraints and modalities?
Hello Goksu
You may find this report useful. It was finalised in 2012 but i think parts of it are still relevant. I have done a great deal of environmental branding in travel retail. Let me know if you would like to connect. local to you.. I worked on the wayfinding with Grandi Stazioni and enjoyed understanding how the symmetrical building of Milan train station works with and against the wayfinder..
Best wishes
Lara
If you mean street directories and stuff then I can share something with you. I used to help a friend generate the signage for the disabilities group of people. Also if I'm on the right track, the fabric materials are something you might want to look into. They have become somewhat very interesting in my field of interests.(but they are not digital) If you need any specific details on anything just message me. Hope this helps.
I worked on a project that was intended to to drive greater adoption of digital signage in a movie theater lobby experience. This video provides a "walk-through" experience for a theater lobby where digital signage, coupled with targeted variable content, promotes the new release, co-promotion products (toys, drinks, games) while driving more people to the first week of a movie release. http://vimeo.com/78705861 password is: godwin
Hi, thank you to all for the answers. I am mainly trying to develop a customer loyalty strategy which will be present as a touchpoint of the digital directory. Besides designing the product and communication(contents) of the directory, I am also trying to put a service value in it which can be related with Loyalty programs and offline interaction with the customers when they are visiting the stores.
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