Advertising may shape purchase behaviour and attitudes towards (or knowledge about) the products. I wonder whether such link exists between susceptibility to advertising dietary supplements and knowledge about them (or attitudes towards them). I searched the literature, but found no relevant data. Do you know about any research in this field? Could you please provide any literature? Negative responses are also welcomed :)
Kaleel Rahman
You may start with this article. This is primarily about theory but you may find it helpful (full text posted):
Susceptibility to Advertising: an Individual Difference With Implications For the Processing of Persuasive Messages
http://acrwebsite.org/volumes/8392/volumes/v27/NA-27
Best wishes!
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