In short, the answer to each of these questions is yes, definitely. But, I think it would be too much to go through all of the various relationships in one response. It might be helpful to begin a literature review to help specify your research question. I'll caution you, though, to consider what you mean precisely by competitive advantage. In some contexts competitive advantage is considered as better than average and in others competitive advantage is considered as an organization doing better than its previous performance, and in yet another, competitive advantage is considered as better than a similar organization in the same industry and environment (probably most correctly of these). Best of luck in your pursuit.
I have to disagree with Geoffrey. Only his third definition of competitive advantage is at all relevant. What do a I better than the competition in the same business? Lasting competitive advantage only comes from things that are difficult or expensive to replicate. Marketing programs and strategies are generally easy to replicate. Sales strategies are harder. For example, if you build a world class global multi-tier sales channel over a long period of time, a competitor who is a new entrant would have difficulty replicating that.
As to organization conferring competitive advantage, it most certainly can. Organizational structures and corporate cultures are difficult to replicate and can speed decision making, boost performance, and create conditions to build a market leader. Get your people and your processes right, and you will be much more likely to succeed.
Agility is also very important. The ability to adapt to change declines as an organization gets larger, whether it is innovation internally, acquisition integration, or merely responding to changes in market conditions.
Although it is difficult to answer to this question in short form, shortly there is a relationship between price strategies and competitive advantage. As a element of 4ps Price influence to differentiate a company products from other competitive brands. Pricing play a major role in market in order to gain competitive advantage....
Yes, both the organization internal resource leads to competitive advantage,
For further reading kindly see (Barney, 1991).
The sustainable competitive advantage cannot be achieved through marketing operations alone, most of the popular management innovations such as total quality, just-in-time, bench making, business process re-engineering, out sourcing- all are about operational effectiveness. Operational effectiveness means performing similar activities better than their rivals. Strategy is all about being different from everyone else. Sustainable competitive advantage is possible only through performing similar activities in different ways. A company with good business strategy must have clear choices about what it wants to accomplish. Trying to do everything that your rival does, eventually leads to mutually destructive price competition, but long term advantages
http://www.upg-bulletin-se.ro/archive/2012-1/3.%20Babatunde_Adebisi.pdf
the major goal of marketing strategy is to create competitive advantages. Competitive advantages can arise from many internal and external sources. resources and competitive position approaches are the most common approaches to create CA
Attached please see my forthcoming pepr in Review of Business & Finance Studies.
Competitive advantage, cost leadership and differentiation grows out of value a firm is able to create for its buyers that exceeds the firm's cost of creating it. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price.
http://web.stanford.edu/class/msande473/483primerV3.doc
Both question have to be answered with a no. Pricing is a result of strategy and only is succesfull in the short term as a tactical choice or even a pricing campaign that indeed, immedeiately yields but only for a short period. It may be part of a coherent marketing mix telling high prices go together with exclusivity, but isolated it may damage both customers and companies. Pricing may induce pricing wars so is negative and very often only yields damages. The relationship between organisation and competitive advantage is unclear, or none. Yet there is something that correlaties highly with organisation structure, and that is culture. Culture is at the heart of any organisation or organizational analysis, be it with the 7 s or another model of analysis, and is often neglected in marketing analysis or thinking about positioning, because a good positioning yields competitive advantage and may be the result of culture.. Read Michael porters books of the 1980's
Dear my beloved researchers, what kind of theory suitable to apply for this study. Normally the RBV theory always relate to this research problem....where this strategic management theory and its linkages with the resource-based view (RBV) of the firm's competitive. My review of relevant literature was conducted and a connection between management theory, strategic management theory and competitive advantage is one of the firm was identified. Looking for others theory....
- Badges
- Science method
- Similar topics
- Biological Science
- Ecology