Yes, it is indeed possible to incorporate impulse buying behavior into the S-O-R (Stimulus-Organism-Response) framework. The S-O-R theory is a psychological model used to understand how environmental stimuli (S) lead to internal psychological processes (O) which then result in behavioral responses (R).

Impulse buying behavior can be considered as the organism (O) component in this model. When a stimulus (such as an attractive product display, a discount offer, or a catchy advertisement) triggers a spontaneous urge to purchase, it sets off internal psychological processes within the individual. These processes may include emotions like excitement, desire, or impulsiveness, cognitive evaluations like justification or rationalization, and physiological arousal.

These internal processes then lead to the impulsive buying response (R), which could be the actual purchase of the product without much prior planning or consideration.

So, within the S-O-R framework, impulse buying behavior would fit into the organism component, as it represents the internal psychological processes that mediate the relationship between external stimuli and behavioral responses.