Hello RG community,
I am looking for a reflective scale to measure (general) perceived benefits.
There are some formative sales, e.g. in Forsythe, S., Liu, C., Shannon, D., & Gardner, L. C. (2006). Development of a scale to measure the perceived benefits and risks of online shopping. Journal of interactive marketing, 20(2), 55-75. But these scales are content-related, e.g., online shopping.
There are also a lot of reflective scales to measure perceived risks, for example:
1. Would be risky.
2. Can lead to bad results.
3. Can have uncertain outcomes.
4. Would make me feel anxious.
5. Would cause me to worry.
Source: Thelen, S. T., Yoo, B., & Magnini, V. P. (2011). An examination of consumer sentiment toward offshored services. Journal of the Academy of Marketing Science, 39(2), 270-289.
However, I do not find a scale to measure the opposite, i.e., pereceived benefits (in general).
Thanks
Gerhard
Hello,
you might want to take a look at following paper.
Blocker, Christopher P. "Modeling customer value perceptions in cross-cultural business markets." Journal of Business Research 64.5 (2011): 533-540.
Sweeney & Soutar's perceived value scale (J of Retailing 2001) might be worth a look
Yes there are reflective scales on perceived benefits.A efa cfa and chronbach can only be done on a reflexive scale and not on a formative one
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