11 September 2018 2 5K Report

CDL is a recent perspective that advances service-dominant logic (SDL) even further towards considering the customer, and the customer context, as a foundation or centerpiece for business.

In other words, the entire business function should be organized around the ultimate - the value formation process which is determined from the customer's point of view.

No doubt this perspective is theoretically sound, and even somewhat enlightened, but it raises the question of whether CDL is more or less applicable to certain types of businesses and customers.

Is CDL a recommendation for evolving our thinking and creating more of a relatively new type of business?

Or is it also justifiable for any provider-customer relationship in terms of the Mutual benefits it brings? In other words, is CDL a qualified or measurable 'state of affairs' that holds tangible benefits?

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