I believe there is a measurable difference in emotional reaction between equivalent content when viewed on a TV as opposed to an AR devised, but it only depends on what kind of views you're watching with on a TV or AR devise. Chijioke Onukem
Thank you Felix Hamza Lup I can understand that I may not be able to cover all parameters and frameworks as I have a limited time for this project. However, I am considering essential emotions like happy, sad, scared … And a flat screen TV Vs a Microsoft HoloLens AR device. For the scene, I am considering a crying baby or a spider scene.
Chijioke Onukem , our recent study shows some measurable impact of AR (but not in comparison with other media formats): Article Augmented reality marketing: How mobile AR-apps can improve ...
Thank you Philipp A. Rauschnabel for your feedback.
Please, I would love to know something else about your study.
Did you measure emotional response subjectively? If so what questionnaire did you use?
I am asking because i am trying to find out a questionnaire that will be appropriate to measure emotional responses like fear and happiness after a participant consumes equivalent visual content both on TV and AR device . Thanks
Chijioke Onukem : See here (Appendix) https://authors.elsevier.com/a/1Ylha3SU~VaA5n
feel free to email me for additional suggestions on how to measure emotional responses. You can find my Email in the paper. Happy to share some scales with you then,