In India, we find it very difficult to promote organic farming, just because of the lack of proper marketing. Though government is helping farmers to take up organic farming, due to initial loss of productivity, farmers are hesitant to continue further. They also have to set a premium of 3-4% for organic products than the conventional products, but again lack of proper marketing is a hindrance. Is a cooperative a good approach in organics? We can link with MNC, but again they need in bulk quantity, and due to less production in initial years, farmers are reluctant to convert. Can anyone share good marketing models in organic farming.
Hi Ansu
Find attached some articles related to the issue hopefully these are of benefit to you.
Regards
H. Hejase
Dear Ansu,
I think there is a more crucial question in this subject: how a marketing model does influence the productivity of organic farming as well as the consumption of ordinary people?
When I visited NIRD Hyderabad campus, I found some organic product supplier, home delivering products to professors there. I hope you may get useful information (like their marketing strategies, valuing, production, preservation) about that particular firm which doing it by contacting few of professors from NIRD (National institute of rural development) Hyd campus.
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