Brand experience is expected to positively influence brand awareness and brand image, thereby have positive influence on brand equity. The following article available for download from researchgate may answer your question further. Hope it helps.

Article Can You Feel It? – The Effect of Brand Experience on Brand E...

Thank you very much for spending your valuable time on answering my question.  

Hi, Nisha:

I think yes...because brand experience provides consumers with a pleasurable and memorable experience. Moreover, it adds an emotional element to marketing. It is therefore assumed to have a positive impact on creating brand equity, i.e., brand awareness and brand image---as Rodoula pointed out from Cleff (2014) study...

Hope this helps!

Nadeem

 Thank you very much Mr Nadeem for your answer. It really helps me. 

kindly also go through, I hope you will find it useful

Article Customer-based brand equity and firms' performance in the te...