Nisha Jayasuriya

8 Questions 5 Answers 0 Followers

Questions related from Nisha Jayasuriya

Can a deductive research conducted through semi structured interviews?

If data is collected from interviews should it be inductive all the time?

03 March 2023 3,780 2 View

In VOSViewer, how I use do bibliometric analysis using RIS file which I download from Mendely?

I have uploaded the RIS file downloaded from Mendeley. However, VOSviewer does not provide the option to select content, country or author for this file. Is there any solution for that? I do not...

10 September 2021 2,183 3 View

Sampling method for Facebook research

My target population is the Facebook followers of three fashion-wear retailers in SL. In this kind of situation, what will be the most appropriate sampling method?

08 August 2017 6,956 4 View

Could someone please let me know a ground theory that shows the relationship between social media marketing and brand equity?

My current study is on Facebook marketing and its impact on brand equity. Though I found some useful articles, they do not reveal the theoretical foundation of their framework. Can someone please...

12 February 2017 2,652 6 View

Is Brakus/Schmitt/ Zarantonello (2009) "Brand Experience Dimension" a theory?

My research area is brand experience and I found most of the researchers who conducted studies on this area, have selected Brakus/Schmitt/ Zarantonello (2009, p. 53) brand experience concept as...

27 September 2016 3,863 2 View

Is the Brand Experience a component of Brand Equity? If not what is the theory related to Brand Experience?

Brand Brand equity Brand experience

08 January 2016 9,255 5 View

Can I apply Schmitt's strategic experiential module to Viral marketing context and test the ability of creating a brand experience?

Digital marketing Online marketing Social marketing Viral marketing Branding

18 December 2015 6,570 1 View

Negative Correlation Value and Positive Regression Value

I analysed data using Amos software and in between one independent and dependant variable, I got negative correlation value and positive regression value. There is no multicollinearity problem...

01 January 1970 3,969 5 View