Dear Nida Chairman,

Whether reducing the negative impact of construction processes on the environment is a competitive advantage of a construction company depends mainly on the following determinants:

1. The level of general social awareness of pro-environmental citizens.

2. Correlation of pro-ecological building innovations regarding energy efficiency and zero emission with the issue of achieving the goals of sustainable development and the costs of maintaining a house built according to pro-environmental technologies.

3. Effectiveness of advertising campaigns, under which a construction company that builds flats, houses, office buildings, factory halls, buildings of public institutions in accordance with the principles of sustainable development, using sustainable and green building technologies will convince potential customers and contractors to cooperate.

4. Correlation of the pro-environmental mission of a construction company with the scale of implementation of pro-ecological construction investments and the financial, economic and business effects of the company's pro-environmental activities.

5. The issue of changes in the level of economic efficiency and profitability resulting from specific configurations of the use of pro-ecological building technologies, pro-environmental building materials, green construction engineering and the costs of applying these pro-environmental solutions in relation to sales revenues and profits of a construction company.

6. Pro-environmental policy and construction in the national social and economic policy.

7. The level of financial subsidies and other forms of public aid from the public finance system of the state supporting construction carried out as part of sustainable, pro-environmental, green construction.

Best regards,

Dariusz Prokopowicz

Yes you can use that theory.

However, whether it is a competitive advantage will depend on the country's 'green' priority. Every country or context is different. Then, if so, what are the incentives offered to those firms that reduce their environmental impact/carbon footprint. Also, are consumers/society prepared to go the environment friendly route by possibly 'paying more' for environment friendly product or service, or do they just want the cheapest deal. It would be a good study, possibly going the qualitative route interviewing high level personnel in the construction industry. Goodluck.

Since construction is regarded as one of the world's major causes of pollution, the degree of education and awareness of project participants, particularly project managers, about the environmental consequences of building processes must be increased. Reducing the negative environmental consequences of building processes may increase initial project costs in the short term, but it will provide a competitive edge for a construction business in terms of health hazards, human capital, and many other factors in the long run.

First, you have to go through the government policies regarding this. If there is an incentive, go ahead. If there is no incentive, think twice. Ask whether the model have the capacity to influence. Influence can be of many ways: political, policy related, consumer, civil society and/or media.