Internet technology companies that created and developed social media portals have built their business model on specific forms of online marketing.
One of these forms is online viral marketing. In this form of marketing there is still a lot of potential.
However, in the future, the rate of dynamic development of these portals based on marketing activities may significantly decrease.
As a result, the companies that run these portals expand the offer of their information and marketing services.
One of the forms of expanding the activities of these technology companies is, for example, the development of additional services and development towards fin tech.
In view of the above, the current question is: Is online viral marketing the main determinant of the dynamic development of social media portals?
Please, answer, comments. I invite you to the discussion.
I think that online marketing is a driving force, but not necessarily VIRAL marketing. Viral marketing means people repeatedly sharing something, beyond the control of whoever made the original post.
Rather Social Media Marketing is about a) connecting information about the interest and lifestyles of users, and then b) delivering advertising messages to them that are closely focused to their interests, in order to get the most positive response.
Dariusz, I think that both Michael W. Marek and Michael Neubert
have clarified this already so just very briefly ... Viral marketing is an important part of speeding up/supporting growth and engagement on social media portals/platforms, but their growth is determined by how well the firm manages/supports 'network effects' associated with its platform. Some SM platforms are very good at capitalizing on these, and some are less so. The answer is that while viral marketing is important in driving the expansion of the network (i.e., increasing the likelihood of positive network effects), it is not the sole ingredient in the mix.- Badges
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