In Whatever Happened to Knowledge Management? (The Wall Street Journal, 24 June 2015), Thomas Davenport wrote that the rise of Google, a new focus on analytics and Big Data, and various organizational and cultural challenges each played a role in the discipline’s declining popularity. What do you think? We are probably at different stages depending on our definitions and approaches; but, if knowledge is the strategic resource of the 21st century how can its management—aka the leveraging of knowledge assets to improve relevance, efficiency, effectiveness, impact, and sustainability [and what innovation drives these]—be thought redundant when economies obviously cannot function without it? Knowledge management may have been hijacked by some who viewed it—proprietarily—as a technology, a domain of communities of practice, a program, or (on the odd occasion) a strategy. Beyond the peak of exaggerated expectations, past the trough of disenchantment, might we now be on the slope of enlightenment with a new take on knowledge management as a holistic approach born of behavioral change? Ultimately, how would you arouse interest in knowledge management?