Hello fellow researchers,
I am assessing Intermediate Public Transportation's (IPT's) service attributes. I am getting a result where non-mandatory trip-makers who use IPT modes are more likely to pay more for a unit increase in service quality than mandatory trip-makers.
Is it possible?
What are your thoughts?
It is possible that non-mandatory trip makers will be more likely to pay for improvements in IPT (Intermediate Public Transport) mode's service attributes than mandatory trip makers.
This is because non-mandatory trip makers often have more flexibility in their travel choices and may be more sensitive to service quality improvements. They may be willing to pay extra for services that provide them with greater convenience, comfort, and reliability, as well as those that reduce travel time and improve accessibility.
On the other hand, mandatory trip makers may be less sensitive to service quality improvements because they have no choice but to use IPT services for their essential travel needs. They may prioritize affordability over service quality, and may not be willing to pay extra for services that provide added convenience or comfort.
However, it's important to note that the willingness to pay for improvements in IPT service attributes can also depend on the specific context and characteristics of the travelers. For example, some mandatory trip makers may be willing to pay more for services that are safer or more reliable, while some non-mandatory trip makers may prioritize affordability over service quality. Therefore, it's important to conduct research to understand the preferences and behaviors of different traveler groups before making any decisions about pricing or service improvements.
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