Evaluating academic faculty for promotions often include assessing their teaching abilities. Is it sensible to base these on Student Course Evaluations?

Geoffrey Alderman wrote in the Gaurdian that a reason for the decline in academic standards has been the 'increasing and increasingly stupid use of students' course evaluations as pivotal factors in the academic promotion process.'

Does anyone have a deeper insight on how the use of such student evaluations have impacted faculty at their own institutes? Have they led to dumbing down?

How much confidence would you have in the teaching ability of the applicant if the evidence was exclusively based on Student Course Evaluations?

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