It has been observed that social media is playing an increasingly crucial role in the campaigning of election now-a-days. In this regard, big data has come to play a role wherein data is being utilized by parties and leaders to capitalize on the digital foot print of the online population. Question is, to what extent the effectiveness of the same could be gauged?
Dariusz Prokopowicz
Analysis of the sentiment of data contained on the Internet (mainly in social media) through Big Data analytics allows the assessment of candidates for politicians by citizens. Technically, this is already possible at a level comparable to the classically conducted surveys and surveys.
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