In order to explain the roles of different brands in a portfolio i have been using the classic Aaker model of portfolio strategy;
I am not sure, though, if this model is still accepted since it was proposed around 20 years ago.
i am looking for updates or newer models that could explain both the relationship among brands in side a portfolio, and the roles they could perform.
Thank you,
Paulo L
Mirna Leko Šimić
Aaker brand portfolio strategy is still valid and used on research.
0 votes
0 thanks
Regy Perdana
well, i think all about portofolio is still relevant now and its work to be a good media to promote but must be update time by time
0 votes
0 thanks
- Badges
- Science topic
- Similar topics
- Linguistics
- Composition Studies
- Publication
More Paulo Cravo Lourenço's questions See All
Similar questions and discussions