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https://www.researchgate.net/publication/339759193_Sustainability_thoughts_102_How_the_shift_from_traditional_markets_to_sustainability_markets_would_have_looked_like_had_the_1987_Brundtland_Commission_recommended_then_a_sustainability_fix?_tp=eyJjb250ZXh0Ijp7ImZpcnN0UGFnZSI6ImhvbWUiLCJwYWdlIjoic2VhcmNoIiwicHJldmlvdXNQYWdlIjoic2VhcmNoIn19