Houria, good day. If you read the article you will realise you are mixing up pollution management markets with pollution reduction markets and my goal in writing that paper is to make it more difficult to get confused as I see wide confusion among fellow mainstream reseatchers. The existence of paradigm shift knowledge gaps created when you move from traditional market thinking (pollution production markets) to higher level models/thinking like pollution reduction markets or pollution management markets or pollution free markets may explain that confusion, but my paper closes that k knowledge gap.

Thank you for taking the time to write.

Lucio

Here are some new key market concepts that emerged or gained traction in 2023, leaving traditional market thinking behind-

Regenerative Marketing

Entrepreneurial Marketing

Human-to-Human

Societal Marketing

Sustainable Marketing

Digital Marketing Evolution

Chatbots and Virtual Assistants

Immersive Marketing

Machine Learning

Brand Pillars

Brand Differentiation

Thank you for sharing, agreed. If you read the article you may be able to place each of those concepts you list in ways consistent with a market structure detailed there beyond traditional market thinking.

Have a nice day

Lucio

New key market concepts from 2023 that move beyond traditional market and development thinking: 2023 literature introduced and popularized concepts like sustainability market price (pricing that internalizes environmental/social costs), dwarf markets (localized, patch solutions that fail to internalize system-level externalities), conjunctural paradigm shifts (periods when multiple drivers align to enable rapid systemic change), and sustainability black holes (domains where avoidance of paradigm shifts concentrates unpriced harms), all of which reorient analysis away from purely efficiency-based development models toward systemic, institutional, and distributive concerns.