First of all, let me make it clear the term 'Sustainability' has lost its true meaning since we have stretched environment two to three-fold beyond its assimilation capacity.

Having said that, there are multiple options for every sector to induce certain elements of conservative approach just to extend the life of our environment to some extent. The consequences triggered by the careless handling have been evident in the recent weather changes and unaccounted events world over.

My sincere suggestion is to attempt whatever little options that the sector you are interested in, presents and follow it up for improvement.

A. K. when you have time read the paper, the thinking applies and connects different perfect markets ideas and their dynamics, including the perfect sustainability market.... You can use that knowledge to attach rationales to paradigm misuse as you suggest, whether done intentional or DUE TO paradigm shift knowledge gaps.

If you make a comment directly related to the article, I will reply.

Otherwise, let's leave it here.

Respectfully yours;