Using thematic analysis on our research on Identity Negotiation of Female Gaming Streamers in our local area, we have developed INT elements (communication process, biculturalism, and self-presentation) that may be useful for a deductive approach, while also using the 10 core assumptions of Stella Ting-Toomey for our interview guide, is this a good idea to proceed with out study? or should we switch to an Inductive approach and let the date go with the flow?
This is certainly could a useful approach to qualitative data analysis, but using a predetermined, deductive codebook is much closer to content analysis than to thematic analysis.
I agree with David. Thematic Analysis (especially as per Braun and Clarke) is meant for inductive (or to an extent mixed) coding approaches. Content Analysis, or other 'codebook' versions of TA are rather aligned with deductive modes of coding.
Ultimately, your research questions and goals should determine your approach
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